TAG Active Ltd are delighted to announce a partnership agreement with the Iplayco group of companies. The partnership gives international exposure to the Tag Active brand and offers the Iplayco group of companies exclusive rights to sell the TAG Active range of products around the world.
Simon Lee a Director at TAG Active commented “We are delighted to be working with the Iplayco group, they are a market leader and their global presence and reputation made them our first choice for a preferred partner.”
Scott Forbes the CEO of the Iplayco group, speaking from the company’s stand at IAAPA said. “We are excited to be able to add the TAG Active range of products to our portfolio, these are unique products that compliment our current range and help us to offer new and existing customers the most exciting and innovative business solutions. The interest shown already in these products makes us believe we now have the best range of solutions for any customer in the FEC or high energy InterActive market place.”
As part of the agreement TAG Active will also be able to offer a range of Iplayco award winning products into the UK market including the revolutionary cable deflect trampoline system that offers added safety and lower maintenance costs.
Work has completed at Batley Sports Centre, in Kirklees, creating a 12,000 sq.ft. physical activity and adventure hub to engage youngsters and families of all ages.
Charitable trust Kirklees Active Leisure (KAL) has invested £1.5 million in the project, delivered by Alliance Leisure under the UK Leisure Framework. The investment has been committed to create a sustainable physical activity hub which will appeal to a wider section of the local community.
The new facility results from a reconfiguration of the existing site with two indoor courts transformed into a vibrant play and activity zone, utilising the latest technological innovations designed to motivate and engage tech savvy youngsters.
The site has become the first public sector facility to offer TAG active®, a ground-breaking, ‘trainers on’ adventure facility. KAL have named the TAG active® facility ‘ X’ which sits under their ‘Days Out’ brand designed to create awareness of the family attractions available to those within Kirklees and the surrounding West Yorkshire area.
Players must use physical movement, speed, agility and strategy to locate and reach hidden transponder boxes. Once found, the box is ‘Tagged’ using an electronic chip imprinted in a wristband. Each time a player tags a box, points are awarded.
Electronic scoreboards keep a real-time track of how individuals are performing, with music and mood lighting to enhance the atmosphere and create an exciting, stimulating environment which encourages mental and physical prowess.
Barry Turnbull, Business Development at KAL, says: “KAL is absolutely committed to developing and sustaining healthier, happier and fitter communities. The indoor adventure area means we have something new to offer the younger generation. A place where families can come together to enjoy physical activity. Encouraging physical literacy at an early age is absolutely vital if we are to address the growing inactivity crisis. Youngsters need to be provided with spaces which enthuse and encourage movement. This investment has been committed to achieve just that.”
James Foley, Commercial Director at Alliance, says: “This site is a great example of a council stepping up to the plate when it comes to engaging the latest innovations to encourage an active community. The Adventure Play zone and TAG X will completely transform the facility, bringing vibrancy, sensorial stimulation and an opportunity for youngsters to test their mental and physical skills in a unique fun, safe and exciting environment.”